Creating a better experience - for you and your guests.


At Holdbar, we're redefining the way you create, promote and sell your experiences.


"This can't be right"


One system for bookings. Another for payments. And yet another for guest communication.  

This was the headache our founders, Lasse and Lars, faced while working in the tourism and hospitality industry.    

They kept seeing how all the admin tasks stole time and focus from what really mattered for experience businesses: creating great experiences for their guests.

“This can’t be right,” they thought.

So, they built Holdbar — your all-in-one software solution for creating, promoting, and selling experiences. 

Built on insights from 2.000+ experience businesses.

Lasse og Lars - founders of Holdbar

Free up time to create exceptional experiences


Our goal is to shape the future of experiences.   

A bold statement - we know - but here’s what it means: 

We want to make the process of selling and managing experiences as seamless and hassle-free as possible.    

Having worked in the industry for more than 10 years, we understand the challenges of running an experience-based business.

That's why our system helps you spend less time on admin, showcase your events more beautifully, and reach more guests efficiently. So you can focus on doing what you love.

Teamphoto of Holdbar employees



Stories > Stuff


We believe that the most precious things in life aren’t things at all. They’re the experiences you gather from the places you’ve been and the moments you’ve shared.  

At Holdbar, we’re here to help you create those experiences.    

We make it happen with a powerful, easy-to-use platform that covers it all: From creation to management and growth, we help experience makers turn passion into profit.

Put in another way: With Holdbar you get all the tools you need to run an experience business.



Global ambitions - Danish foundation


At our offices in Aarhus and Copenhagen, you’ll find 35 talented (and genuinely nice) people working together.

We have different roles, but we are all pushing for the same goal:

To develop a software that will redefine how experiences are created, promoted, and sold in a fast-growing global market.

Curious about how we work? Discover more here.

Thinking about a career at Holdbar? Take a look at our current job openings here.