Privacy Policy

Version: 1

Your privacy is important to us. It is Holdbars policy to respect your privacy regarding any information we may collect from you across our website, https://holdbar.com, and other sites we own and operate.

This privacy policy does not apply to the mobile applications, websites or services offered by our Customers. This privacy policy also does not apply to the personal data or information of the users of our Customers’ mobile applications, websites or services.

Information we collect

LOG DATA

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

PERSONAL INFORMATION

We may ask for personal information, such as your:

  • Name
  • Email
  • Phone/mobile number
  • Work address
  • Payment information

This data is considered “identifying information”, as it can personally identify you.

We only request this information when you interact with our services—like signing up for an account, making use of our platform features, paying for access, or subscribing to our newsletter. We only use collected personal information in the context of providing or improving these services.

BUSINESS DATA

Business data refers to data that accumulates over the normal course of operation on our platform. This may include transaction records, stored files, user profiles, analytics data and other metrics, as well as other types of information, created or generated, as users interact with our services.

How we collect information

We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of your desired services without it.

Use of information

We may use a combination of identifying and non-identifying information to understand who our visitors are, how they use our services, and how we may improve their experience of our website in future. We also use this information to gain insights into demographics, product and service popularity, and the effectiveness of our marketing activity. We do not disclose the specifics of this information publicly, but may share aggregated and anonymised versions of this information, for example, in website and customer usage trend reports.

We primarily use your personal information for the purposes of granting you access to engage with certain areas of our site, to charge you for your subscription, and to notify you of any changes to your account and service.

We may use your personal details to contact you with updates about our website and services, along with promotional content that we believe may be of interest to you. If you wish to opt out of receiving promotional content, you can follow the “unsubscribe” instructions provided alongside any promotional correspondence from us.

Data processing and storage

The personal information we collect is stored and processed in the European Union, or where we or our partners, affiliates and third-party providers maintain facilities. We only transfer data within jurisdictions subject to data protection laws that reflect our commitment to protecting the privacy of our users.

We only retain personal information and business data for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure, and cannot guarantee absolute data security.

If you request your personal information be deleted, or where your personal information becomes no longer relevant to our operations, we will erase it from our system within a reasonable timeframe.

Third-party access to information

We use third-party services for:

  • Analytics tracking
  • User authentication
  • Advertising and promotion
  • Content marketing
  • Email marketing
  • Payment processing

These services may access our data solely for the purpose of performing specific tasks on our behalf. We do not share any personally identifying information with them without your explicit consent. We do not give them permission to disclose or use any of our data for any other purpose.

We may, from time to time, allow limited access to our data by external consultants and agencies for the purpose of analysis and service improvement. This access is only permitted for as long as necessary to perform a specific function. We only work with external agencies whose privacy policies align with ours.

We will refuse government and law enforcement requests for data if we believe a request is too broad or unrelated to its stated purpose. However, we may cooperate if we believe the requested information is necessary and appropriate to comply with legal process, to protect our own rights and property, to protect the safety of the public and any person, to prevent a crime, or to prevent what we reasonably believe to be illegal, legally actionable, or unethical activity.

We do not otherwise share or supply personal information to third parties. We do not sell or rent your personal information to marketers or third parties.

Service-specific Data Processors

Holdbar works with certain third parties to provide specific functionality within the Services.

These providers are the Data Processors set forth below. In order to provide the relevant functionality these Data processors access Service Data.

  • Analytics
  • Dreamdata – Datahub for tracking data
  • Amplitude – Product analytics
  • Google Analytics - General website analytics
  • Leadinfo - B2B company data tracking
  • Cloud & Hosting
  • Google Cloud Platform - Used to build the Holdbar product
  • Communication
  • Google Workspace – E-mail, docs and calendar for Holdbar employees. 
  • Hubspot – CRM and marketing automation system. 
  • Intercom - Support and ticket system
  • Slack - Customer communication and support
  • Error handling
  • Sentry - Helps Holdbar detect errors on our applications and infrastructure.
  • Release Management
  • LaunchDarkly - Used to manage features releases on app.holdbar.com.
  • Authentication
  • Auth0 - Used authenticate users on app.holdbar.com
  • Billing
  • Stripe - Payment Platform
  • Economics – Accounting software
  • Advertisement
  • Google Ads
  • LinkedIn Ads
  • Meta ads 

LIMITS OF OUR POLICY

This privacy policy only covers Holdbars own collection and handling of data. We only work with partners, affiliates and third-party providers whose privacy policies align with ours, however we cannot accept responsibility or liability for their respective privacy practices.

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

CUSTOMER END USER DATA

This privacy policy does not apply to Customer End User Data or Customer Applications. With respect to Holdbars Customers, Holdbar is a data processor, and Holdbar processes the personal data collected by our Customers and sent to us only in accordance with the instructions of our Customers. 

Our Customers may integrate into their mobile applications, websites or other services (collectively, “Customer Applications”) certain aspects of our Product in order to serve their own users ( “Customer End Users”) engage with the Customer Applications (“Customer End User Data”).

Our Customers, not Holdbar, choose the type of Customer End User Data collected by Customer Applications, and processed, transferred and stored through our Customers’ use of the Products. 

We process the Customer End User Data only according to the instructions of Customers and, our legal obligations with respect to the Customer End User Data is set forth in the agreement between us and our Customers. The collection of Customer End User Data through Customer Applications is governed by our Customers’ privacy policies, and if you are a Customer End User then you should review the Customer’s privacy policy to learn more about the Customer’s data handling practices.

While Holdbar recognises that an individual has the right to access, delete and amend the data collected about that individual, Holdbar does not have a relationship with the Customer End Users but rather only with our Customers. 

If you are a Customer End User and you would like to access, amend or delete your data, then you need to contact the Customer directly and Holdbar will respond within a reasonable period of time to any such request by our Customer.

Holdbar only retains the Customer End User Data we process on behalf of our Customers for as long as necessary to provide the Product to our Customers or as required to comply with legal obligations, resolve disputes and enforce any agreement.

CHANGES TO THIS POLICY

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

YOUR RIGHTS AND RESPONSIBILITIES

As our user, you have the right to be informed about how your data is collected and used. You are entitled to know what data we collect about you, and how it is processed. You are entitled to correct and update any personal information about you, and to request this information be deleted. You may amend your account information at any time, using the tools provided in your account control panel.

You are entitled to restrict or object to our use of your data, while retaining the right to use your personal information for your own purposes. You have the right to opt out of data about you being used in decisions based solely on automated processing.

Feel free to contact us if you have any concerns or questions about how we handle your data and personal information.

This policy is effective as of 14th of june 2024. 

Holdbar.com A/S

CVR: 43717960

E-mail: info@holdbar.com